![]() ![]() Secondly, he says because of all the content and data, it can help understand the context of a request based on all that existing information. HubSpot has been working on becoming part of that shift.Īndrew Pitre, EVP of product at HubSpot, says the purpose of HubSpot AI is to make it easier for marketers and salespeople to do their jobs, and the company has access to a number of different types of content to help train their models, such as all the blog posts and other material customers have created and stored inside HubSpot. “I think generative AI is going to transform how products get built and how value gets created for customers,” he said. “We haven’t seen a massive paradigm shift like this in a long time in software,” Shah said in an interview earlier this year. ![]() At its Inbound customer conference in Boston today, HubSpot, the Boston-based marketing and CRM platform, announced a comprehensive AI strategy it’s calling HubSpot AI. While HubSpot, much like other enterprise SaaS vendors, has been building in elements of AI for years, with the rise of ChatGPT this year, it is taking a broader approach, while maintaining some of those earlier pieces.ĭharmesh Shah, CTO and co-founder at the company, says that AI, and generative AI in particular, is really going to change how we interact with software in a fundamental way.
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